Steve and Pasha Carter are direct sales, financial, and lifestyle coaches. They hold individual records in direct sales, and together they’re one of America’s favorite business couples. They’ve helped thousands of people all around the world become financially independent, have built a multimillion dollar empire, and are the go-to experts for leaders who want to earn six or seven figures in direct sales businesses.

Time-Stamped Show Notes

[00:00] Welcome and introduction to Steve and Pasha Carter.

[01:24] Dinner with two famous people.

[03:45] Steve’s defining moment.

[07:54] Why Steve chose home business network marketing.

[08:56] Pasha’s defining moment.

[16:16] Things that block persistence.

[21:17] An unorthodox approach that has made a difference.

[29:19] It’s up to you to find success.

[31:04] Book recommendations.

[34:48] The best advice they’ve received.

[42:30] Advice to their younger selves.

Dinner with Two Famous People

If Pasha Carter could have dinner with two famous people, she’d choose Oprah Winfrey and Michelle Obama. “Oprah Winfrey would definitely be the first,” says Pasha. “She’s always been a mentor of mine. I’ve been able to be in small settings with her and learn so much, but I have not yet had dinner with her.”

Michelle Obama would also have a lot to teach. “When you are the First Lady of the United States for two terms, that’s a very unique experience,” Pasha says. “I would love to pick her brain to find out what it was like to not just run a business, not just run a team, but what was it like as a woman to help run our country?”

“I’d invite myself to both of those dinners,” jokes Steve Carter. Other than accompanying Pasha to her two dinners, Steve would also have dinner with Dr. Martin Luther King Jr. and Bill Gates. Dr. Martin Luther King Jr. has a lot to teach about leadership. “I would want to know a person who has that type of leadership, that type of vision, that type of opposition facing him, and be able to lead people into a promise of hope,” he says.

As for Bill Gates, the reasons are monetary. “How do you become the richest person in the world at any point in time?” Steve asks.

Steve’s Defining Moment

People see the end results of success, without always realizing that success is an A to Z journey with twenty-four letters between the start and the finish. A low point in life may be a springboard to start the journey towards success. For Steve, that low point came when he could no longer pay his rent. He’d been living in a two-bedroom apartment with his brother, but after his brother and his brother’s fiancee got their own place, Steve was unable to find another roommate and keep up on his rent payments. “I’ll never forget falling behind,” says Steve. “I’ll never forget the humiliation that I felt.” When a sheriff came banging on his door to evict him, Steve knew it was time to step up and get to work.

Six months later, he was number one in his company and featured on the cover of the company newsletter.

Pasha’s Defining Moment

“I’ve had many of those,” says Pasha. One that she doesn’t talk about much came when she went home to visit her mother in her childhood home. “I knew that the house was old and getting in bad shape, but when I went home, what I experienced just took my breath away,” she says. Her mother’s roof was leaking, with buckets set out to collect the water. There was visible mold in the house, the air conditioner didn’t work, and Pasha wasn’t financially able to help. “It tore me up, because I’m looking at the person who sacrificed everything for me, and here I am as her child not being able to help her,” says Pasha. “That did it for me. That’s when I started to work harder than I’ve ever worked before.”

Pasha’s story also has a happy ending. When she and Steve became successful, they got her mother a house and fully furnished it for her.

Things that Block Persistence

During those low points, some people like Steve and Pasha are able to persist and overcome their struggles, while other people are unable to persist and sink deeper. One factor in this is analysis paralysis. They become paralyzed in fear and try to analyze what happened and how they got into their situation. “When you look at yourself as the victim, then you’re never going to become the victor,” says Steve.

Knowledge is also a factor. Someone in a terrible position who knows how to fix it can fix it. “But if you’re in a terrible situation and you have no clue how to get out of it, what do you do?” says Steve. “You have got to have a life coach, business coach, or mentor. We’ve always had those, and we still have those today.”

It’s also environmental. “I’ve mastered the art of putting myself in the right environment around the right people,” Pasha says. “If you want to grow to the next level and get higher, then you’ve got to surround yourself with people who think higher and have a higher vision.”

An Unorthodox Approach

Many businesses have a set way of doing things, but Pasha recommends bending with the trends. “If you’re not flexible, if you’re not willing to do something a little bit different from what everybody else is doing, then you fall victim to growing at the same level that everybody else grows,” she says.

For example, Steve and Pasha have branded themselves instead of branding a company. No matter what company they are in, they maintain their brand.

Steve contends that success itself is unorthodox, because not many people get to that level. It’s up to each person to find it for themselves. “If you believe in yourself, there’s nothing that can stop you from accomplishing whatever you want to accomplish,” Steve says.

Book Recommendations

Pasha loves to read. “I like reading books that, when I finish, I feel like I’ve gotten another little seed planted inside of myself to help me grow as a businesswoman, a wife, a mom, a leader,” she says. She recommends The Conscious Parent: Transforming Ourselves, Empowering Our Children by Dr. Shefali Tsabary, How to Win Friends & Influence People by Dale Carnegie, Think and Grow Rich by Napoleon Hill, Think and Grow Rich: A Black Choice by Napoleon Hill and Dennis Kimbro, and The Wealth Choice: Success Secrets of Black Millionaires, for which Steve and Pasha were interviewed, by Dennis Kimbro.

The Best Advice They’ve Ever Received

When Pasha was in sixth or seventh grade, she came home one day crying because of how mean the other kids in school were. Her mother told her to be happy that people were talking about her. “When people stop talking about you, that means you’re not doing anything,” says Pasha.

Steve’s favorite advice was from Pasha. “It is to always keep the lines of communication open,” he says. Always talk issues out and move forward.

Advice to Their Younger Selves

Steve would tell his younger self to do the right thing. “Any choices that would get you in trouble aren’t worth it,” he says.

Pasha tell herself to care less about what others thought. “Don’t worry about what other people think,” she says. “The only thing that matters is what you think.”

You can email Steve directly find more about Steve at his website, and more about Pasha at her website.

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